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Question # 1: When considering HTTP vs. HTTPS pages on a site, it's good to have a mix of both.
Answer: True
True
False


Question # 2: Which of these are tools used in the auditing process?
Answer: All of the above
Google Search Console
Screaming Frog
Moz
All of the above


Question # 3: Which of the following statements about RSS is/are correct?
Answer: It stands for Really Simple Syndication.
It is a form of XML.
It stands for Really Simple Syndication.
Its main goal is to display static information.
All of the above.


Question # 4: Which of the following are requirements in a robots.txt file?
Answer: Sitemap: [sitemap URL]
*Disallow: [URL string not to be crawled]
Allow: [URL string to be crawled]
Sitemap: [sitemap URL]
*User-agent: [user-agent name]


Question # 5: Which of the following is a white hat SEO technique?
Answer: Adding keyword-rich meta titles.
Creating a subdomain with a highly popular keyword and creating duplicate copies of the existing pages on it.
Filling your pages with keywords, whether relevant to the page content or not.
Adding keyword-rich meta titles.
None of the above.


Question # 6: What is the most common fix for duplicate content?
Answer: Redirects
Redirects
Migrating CMS platforms
Canonicals
There is no fix


Question # 7: Where are you able to submit a sitemap to Google for indexing purposes?
Answer: Google Search Console
Google Search Console
Moz
HTML
Directly in search results


Question # 8: Which of the following are important components of technical SEO?
Answer: Usability
CPC
CRM
Usability
User testing


Question # 9: An HTML sitemap provides a list of internal links on a website accessible to users.
Answer: True
True
False


Question # 10: The best way to track performance for technical SEO is metadata.
Answer: True
True
False


Question # 11: Which of the following does Google use to display the characters of a page's meta title?
Answer: Meta title character count
Pixel width
Meta title character count
None of the above


Question # 12: Where does the "mobile friendliness" test live?
Answer: Google
Google
Moz
Screaming Frog
SEMRush


Question # 13: What type of sitemap is the most important for SEO?
Answer: XML
Mobile
XML
HTML
Image


Question # 14: What happens during Google’s indexation process?
Answer: Webpage data is saved in Google’s database for easy retrieval and ranking.
Webpage data is saved in Google’s database for easy retrieval and ranking.
Information is gathered from other search engines.
Documents that Google has received are sorted .
Meaningful results are generated based upon the user's search term.


Question # 15: While optimizing your website, it is important to generate the right type of traffic. How does bounce rate help inform this?
Answer: Shows the percentage of users who left your website within ten seconds of viewing the first page.
Shows the percentage of users who entered the website and then went on to visit additional pages.
Shows the percentage of users who entered the website and then left without viewing any other page.
Shows the percentage of users who decided to go back to the source from which they found your site.
Shows the percentage of users who left your website within ten seconds of viewing the first page.


Question # 16: Which of the following statements is correct with regard to the images on a page?
Answer: Important keywords related to the image should also be placed in the ALT text
Images cannot be crawled by the search engines
Important keywords related to the image should also be placed in the ALT text
Images should always be kept close to the top of a webpage
Image maps should be used while including the images


Question # 17: Which of the following tools could help identify which city in the world has the most search interest for a certain keyword?
Answer: Google Trends
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends
WordTracker


Question # 18: Which of the following activities could be looked down upon by Google per their quality guidelines?
Answer: All of the above
Using automated website submission software
Loading pages with irrelevant links
Registering misspellings of well-known websites
All of the above


Question # 19: What is Keyword Density?
Answer: The total percentage of times a keyword appears on a web page compared to the total number of words on the page
The total percentage of times a keyword appears on a web page compared to the total number of words on the page
The total number of keywords appear on the title of the content uploaded on the webpage
The name for the main word or phrase to be mentioned on a content
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page


Question # 20: What is usually the most impactful landing page for an inbound link to link to on a site?
Answer: The home page
The sitemap
The contact page
The home page
The page you’d like to improve rankings for


Question # 21: Which black hat SEO technique detects the search engine bot and "feeds" it with a different HTML code than the HTML actually served to users?
Answer: Coating
Coating
Foisting
Slighting
Cloaking


Question # 22: The following robots.txt meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
Answer: Not to index the page and not to follow the links in the page
Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page


Question # 23: All major search engines are case sensitive.
Answer: False
True
False


Question # 24: What does the 302 server response code signify?
Answer: The page has temporarily moved
The page has been permanently removed
The method a visitor is using to access the file is not allowed
The page has temporarily moved
The request is too big to process


Question # 25: If a website sells links, what actions does Google recommend to avoid being penalized?
Answer: Paid links should be disclosed through the "rel=nofollow" attribute  in the hyperlink
The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
Only Paid text links to nonprofit websites should be accepted
Paid links should be disclosed through the "rel=nofollow" attribute  in the hyperlink
Paid links should be disclosed through the "index=nofollow" attribute  in the hyperlink


Question # 26: What is Anchor Text?
Answer: It is the visible text that is hyper linked to another page.
It is the main body of text on a particular web page.
It is the text within the left or top panel of a web page.
It is the visible text that is hyper linked to another page.
It is the most prominent text on the page that the search engines use to assign a title to the page.


Question # 27: Which of the following factors does Google take into account while assessing whether or not a website has strong domain authority?
Answer: All of the above.
The frequency with which the content of the website is updated.
The number of pages containing information relevant to the site’s purpose.
The number of inbound natural links related to the site’s theme or keywords.
All of the above.


Question # 28: Which of the following statements regarding website content is correct?
Answer: If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page/s.
Placeholders for pages which do not have content are never viewed as duplicate content by Google
None of the above


Question # 29: How are sitemaps important for the search engine optimization process?
Answer: Sitemaps help the Googlebot see the full scope of pages on a from the website.
Sitemaps help the search engine editorial staff manually review a website.
The Googlebot looks for the keyword or title "Site Map" on the homepage of a website and gives credit to the websites having sitemaps.
Sitemaps help the Googlebot see the full scope of pages on a from the website.
None of the above.


Question # 30: Cloaking is a black hat SEO technique that involves:
Answer: Hiding the keywords within the webpage
Increasing the keyword density on the web pages
Hiding the keywords within the webpage
Offering a different set of web pages to the search engines
Creating multiple pages and hiding them from the website visitors


Question # 31: Which of the following statements about search engine optimization techniques is/are correct?
Answer: All of the above
Making a keyword bold does not influence the way that the search engine looks at the keyword
Websites with deep linking are looked at favorably by search engines
Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
All of the above


Question # 32: What is the term for optimization strategies that are unreputable but not as bad as black hat techniques?
Answer: Grey hat techniques
Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques


Question # 33: Which of the following statements about Google Sitemap is/ are correct?
Answer: The Sitemap acceptable to Google follows an XML format
Repeated submission of the Sitemap to Google could be penalized
You cannot create and submit specialized Sitemaps to Google for Video and Mobile content
The Sitemap acceptable to Google follows an XML format
All of the above


Question # 34: Implementing a 301 redirects on an old page to redirect to a new page is a good tactic from an SEO perspective.
Answer: False
True
False


Question # 35: What is the illegal act called in which a page is copied by unauthorized parties in order to filter traffic off to another site?
Answer: Pagejacking
Trafficjacking
Hijacking
Blackjacking
Pagejacking


Question # 36: Are RSS/Atom feeds returned in Google's search results?
Answer: No
Yes
No


Question # 37: Which of the following website design guidelines have been recommended by Google?
Answer: All of the above
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages  9.0
All of the above


Question # 38: If you enter the query '”help site:www.reddit.com” into Google’s search bar, what results will appear?
Answer: Pages about “help” within www.reddit.com
The FAQ page for www.reddit.com
Google’s FAQ page
Pages about “help” within www.reddit.com
The request page for re-indexing of www.reddit.com


Question # 39: The process of acquiring links from other websites to your own is known as:
Answer: Link building
Link sharing
Link building
Content marketing
Hyperlinks


Question # 40: What authorizes payments for e-businesses and online retailers?
Answer: Payment gateway
Payment gateway
Authorization code
Merchant account
None of the above


Question # 41: The Google My Business is a free service for commercial businesses.
Answer: True
True
False


Question # 42: Link building offers all of these advantages except________.
Answer: Generating content automatically
Improving search engine rankings and credibility
Enhancing brand awareness
Increasing web traffic
Generating content automatically


Question # 43: Which of the following statements is NOT true?
Answer: The quality of the images uploaded on the website affects the SEO rankings
Duplicate content affects SEO rankings
Page titles are the most important on-page element after content
The quality of the images uploaded on the website affects the SEO rankings
The website domain has no effect on the SEO rankings


Question # 44: What do you use to search for exact phrases in Google?
Answer: Quotation Marks (")
Hyphen (-)
Asterisk (*)
Quotation Marks (")
Exclamation Point (!)


Question # 45: True or false:
A 500 is an internal server error.
Answer: True
True
False


Question # 46: Which of the following actions carry a Google penalty?
Answer: Hiding text for additional keywords in the same color font as your site’s background
Having a robot write your text
Hiding text for additional keywords in the same color font as your site’s background
Using link farms and paid links to create a network of inbound links to your site
All of the above